Ben Settle Email Players 1 15 New: Repack

Here’s an interesting, short-form analytical piece based on the speculative premise of Ben Settle sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.

Unlocking the Vault: The "Ben Settle Email Players 1 15 New" Strategy for Direct Response Domination

If you are even remotely connected to the world of copywriting, email marketing, or direct response, you have likely heard the name Ben Settle. For nearly two decades, Settle has been the abrasive, no-BS herald of “emailing like a human being.” But recently, a specific string of keywords has been buzzing through forums, ClickBank groups, and copywriting Slack channels: "Ben Settle email players 1 15 new."

What does it mean? Is it a new product? A secret newsletter issue? Or a specific sequence of 15 emails designed to turn "players" into buyers?

After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks.

How to Apply "Players 1 15 New" to Your Business Today

You don't need to be a cult follower of Ben Settle to use this framework. Here is a practical 3-step action plan inspired by the "1 15 New" concept:

2. "1 15"

This is the operational core. In the Email Players newsletter (often shipped physically on index cards), Settle frequently releases "swipe files." A swipe file is a collection of winning emails.

Historically, Settle has released physical products like the Email Players "Dirty 30" (30 email swipes). However, subscriber whispers suggest that issue #15 of a new series (hence the "New") focuses on "controversy marketing for players."

Final thought

The first 15 emails aren’t just a sequence — they’re your reputation compressed into two weeks of attention. Be deliberate: choose voice, own it, test rapidly, and treat every sentence as either building trust or breaking it.

If you want, I can: draft subject lines for these 15 emails, write the full copy for a 15-email launch sequence for a specific product, or turn this blueprint into a one-page checklist you can print and use. Which would you like?

Final Word

If you ever see an email from Ben Settle with “Players 1–15 (new)” in your inbox, don’t read it twice. Either delete it or be Player 1. Because Player 16 doesn’t get mentioned. And in Ben’s world, if you’re not mentioned, you didn’t exist.

Now go check your email. Or don’t. Player 2 is already working.

Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the Email Players newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.

The query for "Email Players 1–15" typically refers to the earliest back issues of this newsletter, which are often bundled or discussed as the foundational "canon" of Settle’s system. The Core Philosophy of Email Players

Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:

Daily Emails: Settle advocates for sending emails every single day to stay top-of-mind and build a "tractor beam" that draws in a loyal audience.

Infotainment: The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product.

The "Seinfeld" Approach: Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.

Polarization: Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15

While the specific contents of each issue change, the first 15 issues generally establish the Email Players Skhema—the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle

Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Ben Settle - Email Marketing

Ben Settle's Email Players is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details

Standard Cost: Typically $97.00 per month with free worldwide shipping.

Initial Perk: Upon subscribing, members usually receive the Email Players Playbook, an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits:

Direct Q&A: Personal access to ask Ben questions about copywriting and business.

Client Leads: Priority access to businesses seeking email copywriters (not guaranteed).

Discounts: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources.

Mobile App: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way

Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle

Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories.

The first 15 issues of the newsletter established the core "Settle" methodology: daily frequency, entertainment-first content, and soft-selling without sounding obnoxious. Guide to the Foundations: Issues 1–15

While the full catalog is exclusive to paid subscribers, the early issues (launched in late 2011) covered these critical principles: Issue #1: The "Infotainment" Blueprint

This is the only issue often available as a free PDF sample to new leads. Core Lesson

: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)

: How to write your first auto-responder to build "unbreakable trust" and persuade subscribers to buy on first contact. Key Tactic

: Using "micro-riddles" and the "Gary Halbert method" to ensure emails are eagerly opened. Advanced Selling Techniques (Issues 7–12) Affiliate Marketing

: Strategies for profiting from other people's products using "solo ads" and non-ad formats. The "Limbaugh" Method

: How to use controversial or highly entertaining content so that both fans and "haters" stay engaged and buy. Monetization & Psych-Analysis (Issues 13–15)

: In-depth "psycho-analysis" of real emails to see what worked and what failed in various competitive niches. Unsubscribes

: A "surprise finding" on how to actually turn people leaving your list into sales. Where to Access These Issues Ben Settle On Why You Should Be Sending Daily Emails ben settle email players 1 15 new

Ben Settle's Email Players is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment, which combines teaching with high-impact personality. Core Philosophy of Early Issues

The initial issues focused on shifting away from "nice guy" marketing toward becoming an "Email Villain"—someone who breaks the established order to build authority and leadership.

List Building: Early content covers "siphoning" leads from platforms like Facebook and Google without paid ads and using privacy policies to increase opt-ins.

The "Settle Way": Shifting the heavy lifting from the sales page to the emails themselves, often seeing higher conversion rates from the list than from the initial landing page.

Daily Consistency: Teaching the importance of writing and sending emails daily to build a deep bond with the audience. Key Content & Strategies (Issues 1–15)

Based on the foundational teachings in the Email Players Playbook (which accompanies these issues), the content includes: Key Concept Copywriting

Applying the 80/20 rule—where 20% of your copy drives 80% of your results. Strategy

World-Building: Creating an "irresistible business universe" that customers hate to leave. Sales

Using emails as "brilliant content" so that sales copy becomes incapable of being ignored. Efficiency

The "6-Figure Slacker" mindset: reducing work hours while maximizing revenue through direct response. How to Access Back Issues What is the 80/20 Rule in Copywriting?

The Ultimate Guide to Ben Settle’s "Email Players": Mastering the $97/Month Marketing Secret

In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the Email Players Newsletter, has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.

Whether you are a seasoned copywriter or a business owner struggling with low open rates, understanding the philosophy behind "Email Players" can fundamentally change how you approach your inbox. What is the Email Players Newsletter?

At its core, Email Players is a monthly print newsletter priced at $97 per month. Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.

The Price Point: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.

The "Skhēma" Book: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.

No Refunds Policy: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works

Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.

Daily Consistency: Settle advocates for mailing your list every single day. He argues that if you provide value and are entertaining, your audience won't find daily emails intrusive; they’ll find them addictive.

The Bridge Technique: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch.

Speed of Production: One of Settle's biggest claims is that his system allows you to write high-converting emails in just 4–5 minutes by following specific templates and psychological triggers.

Anti-SEO Mindset: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle

The Email Players 1–15 New collection represents the foundation of Ben Settle's provocative "Settle-style" email marketing philosophy. This series of monthly physical newsletters, widely regarded as a masterclass in direct-response copywriting, moves away from traditional "value-added" marketing to focus on building deep authority and high-converting relationships through daily entertainment and direct selling. Core Philosophy: The "Settle Way" of Email

Unlike typical marketing advice that suggests sending occasional emails to avoid "bothering" subscribers, Ben Settle advocates for daily frequency. The first 15 issues of Email Players lay the groundwork for this strategy, focusing on:

Infotainment: Combining education with entertainment to ensure subscribers enjoy being sold to.

Authority Building: Establishing a unique voice that makes you a "welcome guest" in an inbox rather than a "persistent pest".

Psychological Marketing: Moving beyond metrics to focus on "Sociological Marketing"—understanding the customer's world instead of just their data. Key Content Highlights from Issues 1–15

Each issue in this series includes actionable techniques for both veteran copywriters and business owners who struggle with writing. Ben Settle Email Players 1 15 New

Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)

When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies

: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation

: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery

: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery

: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown

: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning

: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players

subscription or special bundle, you often receive additional perks: Email Support

: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts Unlocking the Vault: The "Ben Settle Email Players

: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads

: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle

Introduction

Ben Settle is a well-known email marketer and copywriter who has been in the industry for over two decades. He is famous for his expertise in crafting high-performing email campaigns that generate significant revenue. The "Email Players 1-15" series is a collection of Ben Settle's email marketing insights, strategies, and tactics that he has shared over the years.

What is Ben Settle Email Players 1-15 New?

The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.

Key Takeaways

Here are the key takeaways from the Ben Settle Email Players 1-15 New guide:

  1. Building a List: Ben emphasizes the importance of building a responsive list of subscribers who are interested in your offers.
  2. Crafting Compelling Subject Lines: Ben shares his expertise on writing subject lines that grab attention and encourage opens.
  3. Writing Effective Email Copy: Ben provides tips on writing email copy that resonates with subscribers and drives results.
  4. Segmentation and Targeting: Ben explains the importance of segmenting your list and targeting specific groups with relevant offers.
  5. Email Frequency and Timing: Ben shares his insights on the optimal email frequency and timing to maximize results.
  6. Avoiding Spam Filters: Ben provides tips on avoiding spam filters and ensuring your emails land in subscribers' inboxes.
  7. Creating a Pre-Header: Ben explains the importance of crafting a compelling pre-header that complements the subject line.
  8. Using Images and Graphics: Ben shares his thoughts on using images and graphics in email campaigns to enhance engagement.
  9. Mobile-Friendliness: Ben emphasizes the importance of ensuring email campaigns are mobile-friendly.
  10. Tracking and Measuring Results: Ben explains the importance of tracking and measuring email campaign results to optimize future campaigns.
  11. List Hygiene: Ben stresses the importance of maintaining a clean and healthy list to ensure optimal deliverability.
  12. Unsubscribe and Opt-Out: Ben provides guidance on making it easy for subscribers to unsubscribe and opt-out of future emails.
  13. Authentication and Verification: Ben explains the importance of authenticating and verifying your email domain to improve deliverability.
  14. Content and Offers: Ben shares his insights on creating compelling content and offers that resonate with subscribers.
  15. Testing and Optimization: Ben emphasizes the importance of testing and optimizing email campaigns to improve results.

Actionable Tips and Strategies

Here are some actionable tips and strategies from the Ben Settle Email Players 1-15 New guide:

Conclusion

The Ben Settle Email Players 1-15 New guide is a comprehensive resource for new email marketers. By following the strategies and tactics outlined in the guide, new players in the industry can set themselves up for success and build a strong foundation for their email marketing efforts.

Additional Resources

For further learning, here are some additional resources:

By following the guidance outlined in the Ben Settle Email Players 1-15 New guide, new email marketers can develop a solid understanding of the fundamentals of email marketing and set themselves up for success in the industry.

Ben Settle's Email Players is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System

The early issues and the included Email Players Playbook focus on several key pillars:

The "Seinfeld" Style: Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.

Daily Frequency: Settle advocates for mailing your list every single day to build unbreakable trust and stay top-of-mind, often making pitches in every message without being obnoxious.

Anti-Education: He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.

List Building: Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook

A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately. The "First Contact" Sequence

Specific instructions on what to write in your first auto-responder message to bond with new subscribers. Subject Line Mastery

Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates. Monetization Techniques

Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. Expert Recognition The system is widely endorsed by industry leaders:

Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads.

Gary Bencivenga, often called the world's greatest living copywriter, describes Settle's copy as "high proof" and "incapable of being ignored".

Dan Kennedy praises Ben as an intelligent and inspiring marketing mind.

You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com. The One Email Training To Rule Them All - Ben Settle

Email Players newsletter by Ben Settle is a premium, paper-and-ink publication that focuses on direct-response email marketing and copywriting. The first 15 issues of the newsletter establish the foundational "Settle way" of marketing, which emphasizes daily engagement, infotainment, and aggressive sales tactics. Core Philosophy: The "Settle Way"

Ben Settle’s approach, often detailed in early issues and his accompanying Email Players Playbook , revolves around several key principles: Infotainment

: Emails should be a blend of information and entertainment to ensure they are "incapable of being ignored". Daily Emails

: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales

: Settle discourages "educating" in emails, arguing it can kill sales; instead, emails should bridge an interesting story or "random" hook to a specific call to action. Market Pain

: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)

While specific monthly content varies, the early issues (often referred to as the foundation of the system) cover these recurring themes: The First Issue (Issue #1)

: This is often provided as a digital PDF for new subscribers and contains 24 different ways

to make more money with emails, including unique subject lines and opening techniques. List Building The "1" likely refers to Volume 1 of

: Strategies for building a "responsive" list from scratch, emphasizing list quality over mere size. Subject Line Mastery

: Techniques for writing subject lines that stand out in a crowded inbox, sometimes inspired by old-school advice columns or TV shows. The Bridge Technique

: Mastering the "bridge" between an entertaining story and the product being sold so the transition feels seamless to the reader. Eliminating Unsubscribes

: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook

, a 150-page manual that serves as a "field manual" for the entire system. High-Value Content

: Settle claims the techniques in these issues have helped generate millions in sales across hyper-competitive niches like golf and home business. Ben Settle: The 6-Figure Slacker - AWAI

Ben Settle's Email Players is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"

The newsletter teaches a method designed to make readers "love to buy" while repelling those who aren't a fit for your business. Key elements include:

Daily Infotainment: Writing emails that are part entertainment, part hard-hitting sales copy to ensure they aren't ignored.

List Building: Strategies for growing a "responsive" list rather than just a large one, including methods to "siphon" high-quality leads from platforms like Facebook and Google.

The "Skhema" Book: Often given as a bonus for new subscribers, this manual (formerly the "Street Smart Email" system) serves as a field guide to his specific methodology. What to Expect in Back-Issue Compilations (Issues 1-15)

Compilations of early or specific issues typically cover foundational "Email Players" techniques such as:

24 Ways to Monetize Emails: Early issues (like the one often offered for free at BenSettle.com) detail dozens of different openings, subject lines, and psychological approaches to sales.

Content Monetization: Techniques to turn standard content into high-priced books or newsletters.

Psychological Analysis: "Psycho-analysis" of real emails to show why specific campaigns worked or failed. Purchase & Value

Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting

. While there isn't a single official "1-15" bundle released as a new product in 2026, the core of the program remains its physical nature and Ben’s "sell in every email" philosophy. Overview of Email Players

: A physical "paper & ink" newsletter mailed to your home. Settle argues that physical products have a higher psychological impact than "disposable" PDFs. The "Playbook" Bonus : New subscribers typically receive the Email Players Playbook

(formerly the Cookbook), which outlines the foundational system for daily emailing. Core Methodology

: The newsletter teaches how to combine entertainment with aggressive sales pitches (infotainment) to make emails "incapable of being ignored" by a core market. mixergy.com Detailed Review: Issues 1–15 Themes

Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters

The 15 "New" Email Laws for Players

1. The Anti-AI Manifesto Why generic ChatGPT emails go straight to Promotions. Law #1 states: If a bot wrote it, a bot will delete it.

2. The "P.S. Pileup" How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email).

3. The Feud Trigger How to name your competitor (legally) to boost opens by 30%. This is "Player" level politics.

4. The 5-Minute Broadcast (New for 2025) With shorter attention spans, the "New" rule is writing emails that take less than 90 seconds to read but produce affiliate commissions instantly.

5. The Curse of Professionalism Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value).

6. The BCC Goldmine How to use BCC sequences to re-engage dead "players" without burning your domain reputation.

7. The "One Subject Line, Three Angles" A new tactic for iOS 18’s mail privacy features. You can no longer rely on open rates; you must rely on reply rates.

8. The Clickbank Swipe This specific email template (Law #8) has supposedly generated $47,000 in 48 hours. It uses the "Asymmetric Curiosity" hook.

9. The Unsubscribe Challenge A psychological hack where you dare people to leave. Those who stay are "players"; those who leave were never customers.

10. The 11:11 AM Send Time New data suggests B2B "players" check email before lunch. Law #10 abandons the classic 8 AM send time.

11. The Reply-Only Thread How to start a conversation without sending a broadcast. This is the "1 on 1" illusion.

12. The Viral P.S. How to get subscribers to forward your email manually (old school viral marketing).

13. The "Scarcity 2.0" Because of economic shifts, "new" scarcity isn't about price—it's about access. "I’m deleting this email in 4 hours."

14. The Snooze Button Loophole How to write emails that get moved to "Primary" even if you use affiliate links.

15. The Index Card Manifesto Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.

Step 3: Implement the "Triple P.S." (The "New" Standard)

Stop ending your emails with one P.S. Use three: