Maria Ozawa – The New Face of ONE D‑268

Campaign Highlights

| Component | Details | |---------------|-------------| | Tagline | “Redefine the Edge – With Maria” | | Visual Theme | High‑contrast urban settings juxtaposed with clean, monochrome interiors; Maria appears in a mix of streetwear, athleisure, and limited‑edition ONE D‑268 pieces. | | Media Mix | • 30‑second TV spot (Japan, Singapore, Hong Kong)
• 15‑second TikTok “quick‑change” reels (global)
• Instagram carousel + Stories (product‑focus & behind‑the‑scenes)
• Dedicated landing page with a “Shop Maria’s Look” feature | | Launch Date | September 15, 2024 (global rollout) | | Special Activation | Pop‑up experience in Shibuya (Tokyo) and Central Hong Kong where visitors can meet Maria virtually via AR mirrors and try on ONE D‑268 pieces. | | Charitable Tie‑In | A portion of sales from the “Maria Edit” collection will fund the “Women’s Empowerment through Media” scholarship program in Vietnam, a cause Maria has publicly supported. |

Transition and New Ventures

In recent years, Ozawa has explored various facets of her career. She has acted in mainstream films and television dramas, showcasing her versatility as an actress. This transition indicates her desire to expand her professional horizons and explore different types of roles.

Overview

Maria Ozawa, a Japanese‑born media personality who first gained fame as an adult‑film performer, has successfully transitioned into mainstream entertainment, fashion, and digital marketing. In early 2024 the multinational lifestyle brand ONE D‑268 announced that Ozawa will serve as the campaign’s “new face,” marking the brand’s most ambitious cross‑cultural partnership to date.